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Comarch gives wings to Brussels Airlines’ new Loyalty Management Platform

Brussels Airlines is redefining airline loyalty by targeting the growing segment of not-so-frequent flyers.

Comarch gives wings to Brussels Airlines’ new Loyalty Management Platform

2016/01/12 12:42

Brussels Airlines is the Belgian home carrier that served more than 6.6 million passengers in 2014 and operates flights to 90 destinations in Europe, Africa and North America. Brussels Airlines has selected Comarch for the implementation of LOOP, its new loyalty program. Comarch’s strong marketing and loyalty knowledge in the airline industry and its local presence in Belgium are only two of Brussels Airlines’ numerous reasons for choosing Comarch.

The airline industry is constantly changing, with new low cost carriers arising, intensifying global competition. Customers expect airlines to take excellent care of them, offering an impeccable service that lives up to their expectations. Airlines who know passenger preferences have the ability to predict purchasing habits and make dynamic decisions based on data to fulfil traveler expectations, and thus sustain a competitive advantage. Nowadays, emotionally attached passengers are loyal passengers. Therefore, Brussels Airlines has chosen Comarch to implement a new loyalty program (next to the existing Miles & More frequent flyer program) that also responds to the needs of the not so frequent travelers, such as families.

Comarch’s innovative and tailor-made loyalty program for Brussels Airlines will gather and analyze demographic, communicational and transactional data regarding clients. Following this analysis, Brussels Airlines will be able to prepare a marketing program aimed at client retention. Comarch’s loyalty program for Brussels Airlines is based on a clearly defined goal, a carefully created strategy, and an overall organizational commitment.

“LOOP is one of the most generous loyalty programs currently on the market. It is built around two principles: simplicity and allowing customers to get what they want most as fast as possible – a free flight. LOOP is the perfect complement to our already existing Miles & More. With LOOP we now offer more advantages to customers who loyally choose Brussels Airlines but do not necessarily fly every week.”

  • Nathalie Erdmanis, Vice President Marketing - Brussels Airlines

“Brussels Airlines is redefining airline loyalty by targeting the growing segment of not-so-frequent flyers. LOOP, our new loyalty program, gives them what they value most: clear, tangible value without the hassle. Comarch has partnered with us to build this disruptive program from the ground up, leveraging loyalty best practices from other industries.”

  • Bruno Carpreau, Head of Loyalty Management – Brussels Airlines

“We are glad to start our cooperation with Brussels Airlines, one of the most recognizable brands in the Benelux region and not only. It is another success by Comarch in Belgium after already having gained top clients in the Banking, Insurance, Petrol and Telecommunications industries. I strongly believe that this loyalty program will boost Brussels Airlines, making them an even more passenger-centric airline. Comarch’s transparent and flexible Loyalty Management Solution allows every Brussels Airlines passenger to become, and –above all- remain loyal to the brand.”

  • Wojciech Pawlus, Country Manager – Benelux Region

“Signing the contract with Brussels Airlines is an important step for Comarch in further strengthening the company’s position in the airline loyalty IT market -especially in the segment of Full Service Network Carriers. Our project will play a vital role in the future of Brussels Airlines and is one of the key pillars of the restructuring process of introducing an attractive and  engaging loyalty proposition. We are proud that Brussels Airlines trusted Comarch by awarding the contract to us.”

  • Piotr Kozłowski, Vice President Consulting, Airline/Travel Loyalty

“The successful implementation of a loyalty program leads to creating and building positive relationships, as personalized communication with travelers provides insight into their requirements while creating a feeling of personalized care. Moreover, the implementation of Comarch’s solution allows Brussels Airlines to reaffirm its mission of becoming the most personal airline, bringing people together and making travel a pleasure”

  • Thomas Mener, Business Development Manager – Benelux Region

Brussels Airlines, member of Lufthansa Group and a Star Alliance member, is the Belgian airline that offers the widest choice of flights to and from the capital of Europe, Brussels Airport. The company has more than 3.500 employees and 49 aircrafts operating some 300 flights daily, connecting the Capital of Europe to over 90 European and African destinations, as well as to two destinations in the USA (New York JFK and Washington D.C.).

Comarch is a leading international software house and system integrator in the areas of Trade & Services, Telecommunications and Banking & Insurance. Currently, more than 5.000 employees work at Comarch and every year, more than 10% of its revenue is invested in R&D. The company is perceived as the most innovative company originated from Poland and strongly develops its presence in the Benelux Region from its offices in Brussels and Luxembourg.